Binary Business

The offers have been piling up on your desk for months. Cheaper Internet, cheaper phone service, and dirt cheap new computers all only a phone call away. Every time you see them you get suspicious remembering what Grandpa used to always say, "If something looks to good to be true, it probably is." Then the inevitable happens your sales have hit a low cycle and profitability is down. You instinctively go searching for ways to reduce your overhead. Suddenly the ads sound convincing and the next thing you know you have called them up and placed an order.

The Nintendo generation is pushing 30. We grew up with Nintendo, personal computers and we witnessed the growth of the Internet. As we grew up we grew accustomed to the technology around us. The pager and the landline were replaced by the cellphone. The VCR was replaced by the DVD player. The Walkman was replaced by the MP3 player. And the old reliable phone book has been replaced by the Internet.